A critique: Government’s proposal to make generic prescription mandatory

Question for the Main Examination
Why the Government’s proposal to make generic prescription mandatory for doctors would be a useless and counterproductive step as a standalone measure? What needs to be done further?
The context

Recently, the Prime Minister made an announcement that the Government was working on a legal framework to ensure that doctors mandatorily prescribed low cost generic medicines.

Following the PM’s announcement, the Medical Council of India had reiterated that doctors should prescribe generic name of medicines and said that violations would invite action under the law.

Likely benefits of the generic drugs
  • Cheaper prices. The main reason why many people buy generic drugs is because they are much cheaper than brand name drugs. Brand name drugs require research and testing that take a lot of time and money, but generic drugs only need to copy what already exists, saving them the cost and allowing the price to stay low.
  • Bioequivalent. Biologically speaking, generic drugs meet guidelines so that the same amount of active ingredient is delivered to the body at the same time, and used by the body, in the same way as the brand name product.
This method alone may not secure all the intended goals. More needs to be done.
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The rest of the article contains:

A discussion on the problems of this approach and what actually needs to be done.